The very word is both entertaining and annoying at the same time. People may say that they hate infomercials, but, trust me, these are the same people who are watching paid programming at 1:34 in the morning saying "you know, I really DO need a juicer that can polish my shoes."
Many marketers have uttered the phrase "the product sells itself," but that's not always the case for some of these As Seen on TV items. Some products are, in fact, pointless, and it's up to the pitchman and the writers to make it seem like it's not only desirable, but absolutely necessary for your well-being! Hence, the "life is so hard" portion of the infomercial.
You know what I'm talking about - this is the black and white flashback that shows how hard it is to accomplish anything the "normal" way. It proudly displays the difficulty of using a regular old knife, a complicated remote control or even a troublesome blanket. The creators of these infomercials think that people watching this part of the program will say "Hey, yeah! It IS hard to accomplish day-to-day tasks without the aid of useless, expensive and unnecessary products!" and will immediately pick up their phone and start dialing.
So, without further ado, I present to you a montage of these "life is so hard" clips - see how many of these "problems" you encounter on a daily basis:
Makes you wonder what each one of those clips is selling, doesn't it?
Well, because you asked, kickintheheadcomic, the creator of this video, has graciously included a list of the products featured in this video, and I have graciously hyperlinked each one of them. CAUTION! Most, if not all of these sites are annoying! Open at your own risk:
Big City Slider
Big Top Cupcake
Buxton Palm Wallet
Grip N Twist, Dual Pro Peeler and Adjust-A-Slice
JML Exakt Saw
JML Keep Fresh Bags
JML Paint Sprayer Pro
JML Table Mate Dub
JumpSnap the Ropeless Jump Rope - (blogger's note: I think this is my favorite)
mighty mend it
Pedi Pistol - Home Pedicure Systems by Ped Egg
Smart Spin - (blogger's note: I do actually own this product)
Spill Daddy Paint Pro
Twin Draft Guard
Twist n Style
Vidalia Slice Wizard
Hey! Why do you have your credit card out? Put it back! Can't you see those sites have brainwashed you? Put it back right now! Now step away from the computer and move away slowly. That's right. . .keep going. . .
You can return when you've come to your senses.
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